Community Times: Let's discuss Community Niche and Member Persona
Hello there, Community Rockstar 👋
I hope you had a productive month and are staying healthy both physically and mentally. It’s important to take short breaks, give yourself some time, and burnouts are real.
In the community news, I am having a hard time keeping my excitement in, because this time Community Folks(CFK) hosted our two most favorite series in a combined episode.
Yesss!!! You guessed it right.
CFK hosted the 8th episode of “Chronicles of Community Builders” with the monthly member catchup, everyone’s favorite “When RETRO Meets METRO”. This was possible because of Avani Parekh a RETRO, one of us, speaker of the 8th episode.
On the other hand, a lot more new community builders have joined our community. Join us at Community Folks to get to know them and listen to their experiences.
I am here to keep you updated on all things community, the events that are being hosted, and the open jobs.
So, scroll down to see the complete picture.
Now, before I bombard you with all the industry-related news. I thought I’d talk to you about figuring out your community niche and drawing up a member persona.
It so happens that every time a brand decides to start a community. They have questions like,
How diverse should their community be or finding their community niche
Who is their ideal member or what should be their member persona
What kind of content would relate most with their audience
To identify the community niche, we first have to understand what is a niche.
A niche is a place or position that's particularly appropriate for someone or something, especially due to being very specific and different from others. Niche often refers to a position or interest that allows someone or something to thrive in a particular environment.
In simple words, the niche is that particular set of markets that encompasses the majority of the brand-customer demographic.
How to identify community niche -
Identify your organization's goals
Conduct customer research using surveys and interviews
Identify your community audience and what they like to talk about
Create community goals aligned with brand goals
Member persona is the idea of a person who would be ideal for the community, they resonate with the mission of the community. The value that the community provides has meaning for them.
When creating a member persona, be as specific as possible. Include demographics, psychographics, and personal details to humanize your persona/personas(if you have multiple).
Give your persona a name, age, sex, value, and character traits. This helps you humanize it and connect to it better,
Some questions to ask when creating personas:
Who are the members of the community?
Where are they from?
What do they like?
What kind of content do they engage with online?
Keep refining it as you go.
Must Check Out -
Be Empactful - This week’s podcast of Be Empactful brings Vineet Nandan Gupta and Shivakumar Valadi where they talk about the role of leaders in this dynamic business environment with Mr. Ravishankar, CEO @ Ceresta BC, and Business Director, Oil & Gas, Alethe Labs.
Listen to it here: Adapt to Transform: Leadership influencing Culture & Action
CSM Toolbox with Isabel Ruiz - In each bi-weekly episode, we hear from experts in Customer Success, Product, Community Management, and Marketing to name a few, and learn more about their journey and insights.
In the latest episode, we get to understand customer conversations with Valentina Thörner at Klaus.
Listen to it Here: Understanding customer conversations with Valentina Thörner
We know it’s very hard to pick from so many amazing articles that get published every month but we have tried and here are the best articles of the month for you.
The Slack Community Manager's Newsletter - A deep dive into slack communities with Slack community expert Kourosh
He shared 50 super useful tools for any Slack community in his latest newspaper
Have You Prepared Your Community For These Powerful Trends? - Richard Millington of FeverBee talks about the new and powerful trends in the community
Events last month-
We hosted the 8th episode of our series Chronicles of Community Builders along with our monthly member catch-up call, with Avani Parekh on the 27th of May. We touched upon various pressing matters in the industry with our host Paras Pundir.
You can watch the session recording here.
p.s. we have launched a new initiative where we give one of our community members a chance to be the host in the series. If you want to be one of them, contact us at: email@example.com
I’m still not over how awesome Avani is.
Want to see how a community manager builds a community of their dream from scratch?
Follow this superstar, “Mélanie Carrière”: https://www.twitch.tv/melaaya_
p.s. she is a Notion Wizard truly, don’t tell her I said this but if you are nice enough, she might give you a tip or two.
Till Next Time!
Have a suggestion for a piece of content we should include in our next edition? Email us and let us know!
(p.s. if you have a question/query that you want fellow community builders’ perspective on? You can ask here or contact us at firstname.lastname@example.org)
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